The Easiest Way to Sell More This Holiday Season (Even if You’re Not a Marketer)
The holiday season is the most magical (and profitable) time of year for many product sellers. Holiday shoppers are eager to find thoughtful gifts, and they’re ready to buy. But to be honest, for us small business owners running a business during the holidays can also feel overwhelming. We’re juggling inventory, order fulfillment, shipping deadlines, sales and marketing, customer service, and the constant pressure to stand out in a sea of holiday promotions.
Here’s the good news: you don’t need to do everything. You just need the right tools and a few smart holiday marketing strategies that let your products shine as the perfect holiday gifts. With a little help, you can attract the right buyers, convert them into happy customers, and still leave yourself time to actually enjoy the season.
Here are five practical holiday sales tips to help you sell more of your products this season, no matter what type of products you offer (physical, digital, services).
Know Your Holiday Buyers
Holiday selling success starts with knowing who you’re selling to. Your product might appeal to a variety of shoppers, but for holiday promotions, you’ll want to get specific. Ask yourself: who is this the perfect gift for? A teacher gift, a stocking stuffer, a cozy present for grandparents, a novelty gift for a coworker? If you need help with this, check out our Bonus Tip below.
For example, if you sell candles, one persona might be “The Cozy Homebody” who wants a warm scent for winter nights. Another could be “The Thoughtful Host” who needs a gift for holiday parties. By identifying buyer personas, you can write copy that speaks directly to those shoppers instead of trying to market to everyone.
Highlight the Gift Experience
Shoppers aren’t just buying a product, they’re buying that moment someone unwraps it and reacts to their gift. Think about how your product fits into a holiday experience. Can you show it wrapped with festive paper? Paired with hot cocoa on a snowy evening? Displayed as part of a Christmas morning scene?
Instead of “leather journal,” try “a keepsake journal for writing memories and goals in the new year.” Instead of “coffee blend,” use “an organic roast that makes chilly December mornings feel like a treat.” The more you can tie your product to holiday moments, the more gift-worthy it feels.
Build Holiday Urgency the Right (Not Annoying) Way
During the holidays, shoppers are already aware that time is running out and are stressed. You can help them make confident buying decisions by giving gentle reminders about deadlines, limited stock, or seasonal specials. This urgency should feel helpful, not pushy.
Examples:
“Order by December 15 to guarantee Christmas delivery.”
“Limited holiday edition – available only through the end of December.”
“Just a few left in stock – don’t miss out!”
These small nudges reassure buyers that they’re making a smart move by purchasing now instead of waiting.
Show Your Product in Action
Holiday visuals sell faster than descriptions alone. Lifestyle photos and short videos help shoppers imagine giving or using your product (in the wild, as they say). If you sell mugs, show the mugs filled with cocoa and marshmallows next to gingerbread cookies. If you sell apparel, show it being worn at a tree-decorating party or holiday work event. If you sell jewelry, show it worn on a real person who is ecstatic they received this beautiful gift.
You don’t need professional photography — even natural, cozy shots taken with your phone can make your product more appealing. Just focus on showing the experience, not just the object.
Simplify the Path to Purchase
During the holiday rush, buyers are distracted and impatient. The easier you make it for them to check out, the more sales you’ll make. Make sure your product pages and sales page include:
- A clear, visible “Add to Cart” or “Buy Now” button
- Reassurance about shipping times and returns
- Simple payment options (consider enabling PayPal, Shop Pay, or Apple Pay for quick checkout)
A good rule of thumb: if someone lands on your page while multitasking on their phone, they should be able to buy your product in under a minute.
Bonus Tip: Give Yourself Support with Tools That Help
You don’t have to do all of this alone. The holidays are busy, and using smart tools can save you hours while giving your marketing a polished edge. The Holiday Product Match Genie + Sales Page Template Bundle was designed for exactly this. It helps you match your product to the right holiday buyer personas, shows you how to market to them, and gives you a done-for-you (DFY) sales page outline that’s festive, persuasive, and easy to customize. Instead of scrambling to come up with gift-guide blurbs or last-minute page edits, you’ll have a shortcut that frees you up to focus on delighting customers and enjoying the season.
Make This Your Best Holiday Season Yet
The holiday rush doesn’t have to feel overwhelming. By clarifying who your buyer is, showcasing your product as a gift, using urgency wisely, showing lifestyle visuals, and streamlining checkout, you can stand out in the busiest shopping season of the year. Add in the right support tools, and you’ll be ready to sell smarter, stress less, and make this your most joyful, and profitable, holiday season yet.
Happy selling!